15 Most Followed Instagram Accounts In The World

In the modern digital era, social media has transformed the landscape of connections and communication. Among the numerous online platforms, Instagram stands out as the most popular and influential platform, with billions of active users. According to Social Blade, here are the top 15 most popular Instagram accounts worldwide.

Instagram (@instagram)

Followers: 668 million

Instagram has the highest number of followers on the application. The Instagram page has over 7500 posts. It highlights deserving content, from emerging film stars to creators and artists. Celebrities avidly follow for real-time updates about the platform.

Cristiano Ronaldo (@cristiano)

Followers: 620 million

Cristiano Ronaldo is the most followed person on Instagram. Recognized as one of the world’s greatest footballers, he plays as a forward for Al Nassr and captains the Portuguese national team. Cristiano Ronaldo’s feed has over 3000 posts. It offers insights into his personal and professional life, showcasing his experiences and achievements.

Lionel Messi (@leomessi)

Followers: 499 million

Lionel Messi, another finest player in the football world, ranks as the second most followed person on Instagram. As captain of the Argentinian national team and a forward for Inter Miami, he has garnered a significant following of 499 million users. His profile has snapshots of his outstanding career, moments with family, and insights into various events he attends.

Selena Gomez (@selenagomez)

Followers: 429 million

Selena Gomez, an American musician, actress, and founder of Rare Beauty, has spoken out about limiting social media usage. Despite this, she has quickly risen among the ranks of accounts with the most followers. Selena has shown her commitment to raising awareness about mental well-being by openly discussing mental health issues. She also encourages her followers to educate themselves on this critical topic. She shares candid pictures and work shoots.

Kylie Jenner (@kyliejenner)

Followers: 400 million

Kylie’s rise to fame accelerated after the reality show “Keeping Up with the Kardashians” showcased her family’s daily life. As a self-made businesswoman, she oversees multiple brands, including Kylie Cosmetics, Kylie Baby, and Kylie Swim. Jenner frequently shares stunning photos from shoots and promotes her various businesses on her feed.

Dwayne Johnson (@therock)

Followers: 369 million

Popularly known as “The Rock,” Dwayne enjoys widespread popularity across generations. Renowned as a Hollywood star and potentially a future presidential candidate, he frequently reminisces about his days as a WWE champion, sharing clips alongside workout routines and interview snippets. His impressive physique inspires fans worldwide, drawing them to follow his journey closely.

Ariana Grande (@arianagrande)

Followers: 380 million

Ariana Grande is an international sensation famous for her enchanting voice and captivating music videos. Her beautiful Instagram feed draws in countless visitors every day. Sharing occasional peeks into her work keeps her fans interested in her personal and professional life. Notably, she is recognized for her significant entry into the cosmetics industry through her fragrance and REM Beauty endeavors.

Kim Kardashian (@kimkardashian)

Followers: 364 million

Kimberly Noel Kardashian is a well-known media personality and savvy businesswoman. She boasts millions of followers on Instagram and enjoys global recognition. She has developed multiple successful product lines, including KKW Beauty & SKKN, KKW Fragrance, and Skims, all of which have achieved significant international success. Kim often works with luxury brands like Balenciaga and entertains her followers with photoshoots and brand partnerships.

Beyoncé Knowles (@beyonce)

Followers: 319 million

Beyoncé, a 29-time Grammy winner, is celebrated by millions worldwide. Her Instagram showcases her dedication to excellence, mirroring her mesmerizing performances. With captivating self-portraits, personal moments, and professional images, she offers a glimpse into her diverse world. Recently, she also used her Instagram page to announce her new hair care line, “Cécred.”

Khloe Kardashian (@khloekardashian)

Followers: 311 million

Khloe Kardashian gained fame from “Keeping Up with the Kardashians.” She became a prominent reality TV star, model, and successful businesswoman. Her profile highlights her career and personal life. It has spin-offs and fashion ads. With millions of growing followers, her profile is attracting attention.

Nike (@nike)

Followers: 306 million

Nike, the second-largest corporate account after Instagram’s own, sets a benchmark for successful performance. With top-notch posts and a cohesive theme, Nike surpassed former runner-up National Geographic and has become the world’s eleventh most popular Instagram account. It also outranks celebrities like Kendall Jenner and Justin Bieber.

Kendall Jenner (@kendalljenner)

Followers: 294 million

Kendall Jenner, a reality TV star and model, is social media’s most famous supermodel. She’s also the most talked-about model, receiving the highest number of mentions and tags in captions and comments. With a devoted fan following, Kendall collaborates with luxury brands like Balmain and Givenchy.

Justin Bieber (@justinbieber)

Followers: 293 million

Justin Bieber debuted almost two decades ago with his EP My World. He continues to draw massive fan support with numerous studio albums and awards, including two Grammys. His Instagram showcases snapshots of music recording, married life with Hailey Baldwin Bieber, and reflections on spirituality.

National Geographic (@natgeo)

Followers: 284 million

National Geographic’s Instagram account is distinguished by its captivating combination of striking images and heartfelt captions, making it one of the most followed on the platform. Each photograph has its own story to tell. This commitment to visual storytelling sets a high standard, fostering global connection and appreciation for the world’s wonders.

Taylor Swift (@taylorswift)

Followers: 280 million

Taylor Swift, a 14-time Grammy winner, is famous globally for her record-breaking albums, boasting one of the music industry’s largest fan bases. With over 280 million followers, the pop icon’s Instagram page features adorable cat photos, shots of her famous squad, concert shots, campaign photos, and music video promos, all infused with artistic vibes and vintage charm.

Virat Kohli (@virat.kohli)

Followers: 266 million

Virat Kohli is the first Indian to reach 266 million Instagram followers, placing third in sports behind Cristiano Ronaldo and Lionel Messi. He shares his workout routine, drawing immense interest from his followers and fans. As former Indian cricket captain, he led numerous victories and forged lucrative endorsement deals, building a successful brand.


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